business management research paper

You have just attended a manager’s meeting about establishing self-directed, high-performing teams. The company is concerned because some of the managers are having success building self-directed, high-performing teams while others are not. A discussion occurred that identified the characteristics of the successful team building elements and compared them to those managers that have not been successful. This is a situation where those who are struggling need to learn from those who are doing well. The discussions included identifying what could be going wrong and what steps might be taken for success.

You have been asked to write a research report that summarizes the meeting and offers some recommendations that might be helpful to those managers who are struggling. Specifically, your report must include:

  • Identification of the difficulties the managers may be having in establishing self-directed, high-performing teams
  • Identification of the successful characteristic of establishing self-directed, high-performing teams
  • Recommendations for success
  • A designed plan that might help guide the struggling managers and improve negotiation and conflict resolution skills

Assignment Objectives:

  • Describe the various stages of team development
  • Apply methods to improve negotiation skills and manage serious confrontation

 

Use the Library and Internet to research this topic.

Present your findings as a 5-7 pages (body of paper) formatted in APA style.

Submitting your assignment in APA format means, at a minimum, you will need the following:

  • Title page: Remember the running head and title in all capital letters.
  • Abstract: This is a summary of your paper, not an introduction. Begin writing in third-person voice.
  • Body: The body of your paper begins on the page following the title page and abstract page, and it must be double-spaced between paragraphs. The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics except as required for APA level headings and references. The deliverable length of the body of your paper for this assignment is 5-7 pages. In-text academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
  • Reference page: References that align with your in-text academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hang indention, italics, and upper- and lower-case usage as appropriate for the type of resource used. Remember, the reference page is not a bibliography, but it is a further listing of the abbreviated in-text citations used in the paper. Every referenced item must have a corresponding in-text citation.

insurance

Steven Jones recently returned from a week-long hiking trip out West. During the last leg of the journey, Steven’s hiking boot became lodged in an old branch, and he fell. The mishap caused a tear in the meniscus of his right knee. The emergency room physician told him he would need to see an orthopedic physician to get the meniscus repaired.

Steven has high-deductible insurance. When he got home, he searched the Internet to find orthopedic physicians in his community. The first one he found was a 35-physician group with a banner reading, “Your bones knit best with us.” Searching the site, Steven found information on the partners, their research, and some educational materials—but little else.

The second group he found was called Macomb Orthopedic Group; it was made up of 10 physicians. The Web site contained a profile about each physician as well as price estimates for various procedures. The Web page instructed him how to register and complete the paperwork by downloading it from the site. It also explained how to submit his insurance information so they could supply a written estimate of costs for the procedure.

Write a paper to address the following:

  • Describe in detail the positioning strategy for each of these physician groups.
  • Based on what you see here, what are the strengths and weaknesses of each of these groups? Explain your reasoning.
  • The second group also discusses a concept called “package pricing.” Explain how this works, and include its advantages and disadvantages.
  • What recommendations would you make for these groups as far as their Web presence?

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.

MGT600-1702D-02

Examination of Course Objectives

Review the Terminal Course Objectives, accessed by clicking on the “Course Information” tab at the top of your screen, scrolling down to the “Course Objectives” and then selecting View class objectives. How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if they have not mastered these objectives? Explain.

In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.

For assistance with your assignment, please use your text, Web resources, and all course materials. Please I need 5 pages, no plagiarism 

Grading Rubric:
Grading Criteria Percentage
Post explains issues, elaborates on all parts of the topic, and contributes to group understanding of topic 40%

 

Multiple substantive responses reflecting participation are evenly spread throughout the discussion period – 2 or more per week – sharing opinions, observations, and experiences, asking questions and making suggestions 40%

 

Comments are appropriately addressed, well written, timely, relevant and coherent displaying accurate spelling, grammar, and punctuation 20%

 

Editorial Board, Chapters 1 & 2

 

  • Summarize the role of decision making in business.
  • Describe common biases in decision making.
  • Interpret reflective and expedient decision making.
  • Apply the standard of APA style to all research and writing tasks.
  • Apply critical thinking skills to analyze business situations.

MGT600-1702-02Business research for decision making

Apply critical thinking skills to analyze business situations.

Apply principles of quantitative and qualitative research to business cases.

Apply the standard of APA style to all research and writing tasks.

Appropriately use effective communication techniques.

Describe common biases in decision making.

Describe the opportunities provided by technology for businesses.

Explain the roles of emotion and fairness in decision making.

Interpret reflective and expedient decision making.

Recognize situations that present potential ethical issues, and develop solutions for those issues.

Summarize the role of decision making in business.

Examination of Course Objectives

Review the Terminal Course Objectives, accessed by clicking on the “Course Information” tab at the top of your screen, scrolling down to the “Course Objectives” and then selecting View class objectives. How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if they have not mastered these objectives? Explain.

In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.

For assistance with your assignment, please use your text, Web resources, and all course materials. Please I need at least 7 paragraghs and no plagiarism. 

Grading Rubric:
Grading Criteria Percentage
Post explains issues, elaborates on all parts of the topic, and contributes to group understanding of topic 40%

 

Multiple substantive responses reflecting participation are evenly spread throughout the discussion period – 2 or more per week – sharing opinions, observations, and experiences, asking questions and making suggestions 40%

 

Comments are appropriately addressed, well written, timely, relevant and coherent displaying accurate spelling, grammar, and punctuation 20%

Assignment 4: Part D: Your Marketing Plan – Video Presentation

Due Week 10 and worth 200 points

Imagine that you are pitching your hypothetical service-based company’s marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a three to five (3-5) minute dynamic video in which you present your full marketing plan from Assignments 1, 2, and 3.

Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.

Once you are ready to upload your video to Blackboard, please use the following naming convention in the popup window for your video once it is finished uploading:

  • Title: Your First Name, Your Last Name – Shark Tank Investment Video Pitch
  • Tags: MKT500, Shark Tank
  • Description: First Name, Last Name – MKT500 Assignment 4 (Date Uploaded ex. 5-23-2014)

Note: Check with your professor for any additional instructions. If you do not have access to a video camera or necessary hardware to complete this assignment, please contact your professor.

Note: If you receive an “Error while uploading” message and you are unable to upload your video file, let your instructor know right away. You can send the file in an alternate way such as sending it to your instructor’s email via a file sharing service such as Google Drive, or you can upload your video file to a video sharing service such as YouTube and then send the link to your instructor to view it from. If your video is unable to upload to any of these sources either, your computer may have insufficient bandwidth to upload video, and you should copy the file to a thumb drive and send it from a different computer or mobile device.

Tips to prepare for your video:

  • Create note cards
  • Practice in front of a mirror and / or friends
  • Review materials thoroughly
  • Be persuasive
  • Be professional
  • Be creative
  • Have fun!

Create a two to five (2-5) minute video presentation in which you:

  1. Present the major points of your marketing plan.
  2. Project your voice in order to clearly convey your ideas.
  3. Present in a professional manner.
  4. Use technology (e.g., i.e. audio quality, video quality, naming conventions) to convey ideas.
  5. Use voice inflection and proper grammar.

Assignment 2: Demand Analysis Briefing and Marketing Campaign

You are the director of marketing for a regional hospital. The board of directors at your hospital has studied the 2011 Institute of Medicine (IOM) report Early Childhood Obesity Prevention Policies. The alarming statistics quoted in the IOM report stated that “almost 10 percent of infants and toddlers carry excess weight for their length, and slightly more than 20 percent of children between the ages of two and five already are overweight or obese” (IOM, 2011, pg. 1). A survey conducted among the pediatricians who admit patients to the hospital validated that area children under the age of 5 years follow or exceed the national trend of being overweight or obese.

The board is very concerned about childhood obesity rates for the children in the hospital’s marketing area. At the last meeting, the board directed the marketing department determine the demand for childhood obesity programs and to review the IOM report and propose a marketing campaign to provide information to parents and guardians concerning ways to prevent children from birth to 5 years of age from becoming overweight.

Click here to access the IOM report.

  1. Prepare a demand-analysis briefing for the board of directors. The demand-analysis briefing should be no longer than 2 pages. You will need to do some research to understand the nature of the broader demand questions, but you should focus your analysis on clearly explaining the demand problem to the board. Be sure to define the healthcare demand problem in the scenario.

    Here is an outline:

      1. Define the service (1-2 paragraphs). Explain exactly what the service is, when it should be delivered, and what signals quality to the consumer of the service.
      2. Define the demand (2-3 paragraphs). Who are the consumers for this service? Where are they to be found? Are there any consumer characteristics that impact demand for the service? What are they? How sensitive is the consumer to price (price elasticity)?
      3. Define the direction of demand (1-2 paragraphs). What are we trying to do with the demand—-increase it, decrease it, or manage it in other ways? When you analyze the direction of the demand, be sure to consider not only what benefits the consumer, but also the organizational strategy of your focus provider and how the provider can stay financially viable.
      4. Demand management recommendations (1-2 paragraphs). List the steps you recommend. What should management do? Support your recommendations with a clear summary of your previous analysis.
  2. Write a 2- to 3-page marketing campaign to discuss the following marketing issues:
    1. Do you think the hospital needs to complete more marketing research before embarking on the campaign?
    2. What advertising media would you suggest to be used during the campaign?
    3. What products or services could the hospital offer to assist in reducing the number of infants and toddlers who are overweight?
    4. Do you expect to generate any revenue for the hospital from the campaign?
    5. How long will the campaign last? How long would you continue to measure the effectiveness of the campaign?

Make sure you integrate the demand analysis and the marketing campaign for the Board of Directors.

By Week 2, Day 6, submit your analysis to the W2: Assignment 2 Dropbox.

Save your document as SUO_HCM3006_W2_A2_LastName_FirstInitial.doc.

Assignment 2 Grading Criteria 
Maximum Points
Defined service, demand, and direction of demand with explanation.
10
Described and explained a situation.
5
Listed steps of implementing the solution.
5
Expressed whether the hospital needs more research and discussed including area pediatricians.
5
Defined the recommended media to use for advertising and explained the direction of demand.
5
Described products and services that could be promoted during the campaign and the impact on the hospital’s revenue.
5
Discussed the length of the campaign and the period used to monitor effectiveness.
5
Presented a structured document free of spelling and grammatical errors. Used correct grammar, spelling, and word choice.
5
Properly cited sources using the APA format.
5
Total 
50

Assignment 2

Assignment 2: Applying Capital Budgeting

For your final discussion assignment, respond to the following questions.

Is it realistic to assume that the economic concept of operating at the point where marginal revenue and marginal cost are equal can be applied to real-world strategic planning while at the same time marrying this concept to the capital budgeting process? If so, how can that be done? If the concept is applied, how confident should we be that the firm will achieve the point where marginal cost and marginal revenue are equal?

Your initial response should be two or three paragraphs in length. After you have posted your initial response, read all of your classmates’ responses and comment on at least two other postings.

Write your response as a one-page memo.  Post your memo in the discussion forum and solicit feedback from your classmates.

  • need 2 Comment on how your classmates would address differing views.

_______________________________________________________________________

 

Assignment 2: Discussion—Distribution Strategies

Today, companies must decide whether to sell their products directly to their customers via the Internet or to use more traditional methods of distribution.

Respond to the following:

  • Do you think the high-end designer apparel brands, such as Gucci, Chanel, or Prada, sell their goods direct to consumers through the Internet? Give reasons for your answer.
  • What, if any, practices of corporate social responsibility (CSR) do they exhibit? Is there a factor of showing it in any online marketing strategy?
  • Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation

    Do the following when responding to your peers:

    • Read your peers’ answers.
    • Provide substantive comments by
      • contributing new, relevant information from course readings, Web sites, or other sources;
      • building on the remarks or questions of others; or
      • sharing practical examples of key concepts from your professional or personal experiences
    • Respond to feedback on your posting and provide feedback to other students on their ideas.
    • Make sure your writing
      • is clear, concise, and organized;
      • demonstrates ethical scholarship in accurate representation and attribution of sources; and
      • displays accurate spelling, grammar, and punctuation.
  • need 2 Comment on how your classmates would address differing views.

Internal Public Relations

Read the attached Case Study “Sony Shoots the Messenger” and answer the three questions at the end of the case study

.

Write a 1,050 word paper in which you describe how the case was handled and provide recommended improvements for your client (Sony), including three outside references as well as citations with your paper.

 

Please format the paper to be consistent with APA guidelines.