Unit 3 Discussion Board

 

Within the Discussion Board area, write 250-300 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Discuss the following points regarding the total quality management (TQM) concept:

  • Using personal experience in regard to the quality improvement programs that you discussed in the previous week, which of the following specific quality program tactics were involved?
    1. Increased or decreased inspection
    2. Designing quality in
    3. 5S
    4. Kaizen
    5. Mistake-proofing
    6. Other
  • Describe the specifics of what was done.

__________________________________________________________________________________________

Unit 3 Individual project

 

 

Continue working on your training manual. Complete the following tasks for your project

  • Update the Quality Control Manual document title page with the new date.
  • Update the previously completed sections based on the instructor’s feedback.
  • Add the following section for Week 3:
    • Week 3: General Quality Strategies and Tools (400–500 words)
      • Create a comparative table that shows the various definitions, risks, and value of each of the following quality management tactics:
        • Establishing customer expectations
        • Designing quality
        • Defining metrics
        • Mistake-proofing
        • Kaizen
        • Six Sigma
    • If there are other tactics you would prefer to address, feel free to switch out up to two of the above with others you find.
    • Be sure you are adding at least three new cited references with this submission.
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Ethical Decision Making

Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Note: All character and company names are fictional and are not intended to depict any actual person or business.

View Problem Scenario A to learn more about the relationship between Joe, the salesman for UWEAR, and Bill, the customer. This scenario provides key information in helping formulate answers for assignments this week.

In this Discussion Board, you will conduct a debate regarding the ethical nature of Bill and Joe’s relationship. Apply materials from Beyond the Book, the M.U.S.E., intellipath, and independent research to support your view. Make the reasoning for your position clear.

********MY LAST NAME IS K-Z*******

If your last name begins with A–J, argue that the nature of their relationship is an ethical breach. If your last name begins with K–Z, argue that the nature of their relationship is not an ethical breach. Consider the following:
Does Joe’s relationship with Bill meet the definition of a conflict of interest?  Are Bill’s gifts a form of bribery?   Which ethical theory supports your view? Why?  What other ethical issues might be associated with the relationship between Bill and Joe?

Responses to Other Students: Respond to at least 2 of your fellow classmates who advocate an alternate view with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:   What did you learn from your classmate’s posting?   What additional questions do you have after reading the posting?   What clarification do you need regarding the posting?   What differences or similarities do you see between your posting and other classmates’ postings?

 

Scenario A – Downloaded below / Link is above.

 

Note: All   character and company names are fictional and are not intended to depict any   actual person or business.

Your meeting with the chief   executive officers (CEOs) of UWEAR and PALEDENIM went well. In a discussion   following the meeting, Theresa Tramlin, the CEO of UWEAR, mentioned that she   would like you to spend some time in the field with her top sales representative   to get a feel for what the salespeople face every day selling in the current   business environment. Today, you are scheduled to spend the day with Joe   Smith.

As you walk across the lobby   of UWEAR, you see Theresa talking to a tall, distinguished-looking man. “This   is Joe Smith,” Theresa introduces when you step up to them. “You’ll be   spending some time with him today in the field.”

“Nice to meet you, Joe,” you   respond, shaking Joe’s hand.

Theresa says goodbye and   makes her way to the elevator while you and Joe head toward the parking   garage. “We’re going to meet with a couple of clients today,” Joe explains.   “First, we’ll have lunch with Bill Bateman, the CEO of the Peninsula Hotel   chain. He’s a great guy and I’m sure you’ll enjoy meeting him.”

“Where are we meeting him for   lunch?” I ask, getting into Joe’s car.

“Bill’s hotel, the Peninsula,   has a great restaurant that I frequently use to meet clients,” Joe answers.   “The food is outstanding. We’re going to meet him there to discuss the   renewal of his uniform contract.”

As you continue the drive to   the hotel, Joe elaborates on his business history with Bill. “I was able to   win the contract for the Peninsula chain last year,” he explains. “We were   just able to underbid our competitor, Threads4U. In fact, Bill said that I   underbid them by about $5 per uniform. Great victory on my part.”

“It sounds like you’ve   established a great working relationship with Bill,” you say.

“Oh, yeah,” Joe agrees. “He’s   a great guy. The first time we met, I was on my way to buy a nice bottle of   cabernet as a birthday gift for my wife. She loves the expensive wines. I   happened to mention this to Bill, he said he orders it all the time and   offered to give me some for free. I told him it wasn’t

necessary, but he insisted.   When I got my car back from the valet, I found not just a bottle, but an   entire case of high-end cabernet in my trunk.” Joe shakes his head, smiling.   “But that’s just the kind of guy Bill is.”

“It sounds like it worked out   for you and your wife,” you comment. “Did she enjoy her birthday gift?”

“Yes,” Joe says. “We both   enjoyed it for quite some time. Well, here we are,” he adds, pulling up the   Peninsula Hotel.

As you park and exit the car,   Joe explains, “Since Bill and I have been doing business, he’s referred three   other hotel owners to me to supply their uniforms. Except for when I’m   meeting with one of his competitors, I usually conduct business meetings with   clients here at the restaurant in Bill’s hotel.”

“It’s a beautiful hotel,” you   comment as Joe leads you through the lobby, admiring the elegant décor. “No   wonder you enjoy coming here. I wouldn’t mind bringing my family here for a   weekend sometime.”

“Actually,” Joe says, “My   wife and I have become really good friends with Bill and his wife. He often   invites us out onto his yacht with his family, we go to social events with   them, and we’ve stayed at the hotel several times. We really enjoy it. You   should bring your family sometime, too. Kids love the pool with the   waterfall.

You nod, following Joe into   the hotel’s restaurant. After all you’ve heard about Bill, you are very   interested in meeting him.

Assignment 3: Market Position Analysis

Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.

In this module, you will assess the product portfolio of your selected business unit by analyzing the value proposition, market position, and competitive advantage of its products and services.

Part I: Interview

To gain an understanding of your selected business unit’s market position, value proposition, and competitive advantage, conduct at least one interview with a mid-level or senior manager.

Use the interview to solicit the manager’s perception of his or her business unit’s product portfolio. Be sure to discuss the points of analysis listed below in Part II of this assignment.

Part II: Analysis

Based on the information gathered from the interview, analyze the product portfolio of your selected business unit. In your analysis, identify the business unit of your company and the product(s) and service(s) on which you will focus.

Make sure to include the following points in your analysis:

  • Describe the target customer for the product/service in terms of relevant characteristics that impact the marketing strategy, including location (how it should be reached) and buying habits.
  • Identify each customer segment’s specific wants and needs. Explain why they buy your company’s product or service, or a competing product or service.
  • Justify how well your product/service satisfies customer wants and needs. Identify any wants and needs that are not met by your product/service.
  • Analyze the position of your product/service in relation to the competition. Identify the main competitors. Explain how your product differs in terms of features, function, quality, price, availability, brand image, and the like. Explain why this differentiation is important to your customers.
  • Describe the source of competitive advantage for your product. Evaluate how sustainable is this source of advantage.
  • Assess the long-term sustainability of the source of differentiation and competitive advantage.

Include appropriate information from the interview in support of your answer.

Part III: Matrix

In comparing your product/service to that of the competition, construct a simple matrix in the following way:

  • List the key customer wants or needs on the left-hand vertical axis.
  • List the competing products on the top horizontal axis, starting with your product/service on the left.
  • For each customer want or need, indicate how well each competing product satisfies the need using a scale of 0–2.
    • 0 = need not met
    • 1 = need partially met
    • 2 = need fully met

This is a simple but effective visual mechanism for comparing the relative position of multiple offerings from competing sources.

Write a 3-page paper in Word format and attach the matrix as an appendix. Apply APA standards to citation of sources.

Assignment 3 Grading Criteria

Assignment Component ProficientMaximum Points 

 

Describe the target customer for the product/service in terms of relevant characteristics that impact the marketing strategy, including location (how reached), buying habits. Target customer is clearly and accurately identified. Description includes all relevant characteristics that impact the marketing strategy, including (but not limited to) location and buying habits.12

Identify each customer segment’s specific wants and needs. Explain why they buy your company’s product or service, or a competing product or service.

Each customer segment’s wants and needs are identified, specific, and appropriate.

Explanation as to why customer buys product/service is clear, complete, and provides specific detail to support ideas.12

Justify how well your product/service satisfy customer wants and needs. Identify any wants and needs that not met by your product / service.

Justification of how well product/service satisfies customer wants and needs is clear, complete, and provides sound examples that support stance.

Any wants and needs not met by the product/service are identified and evaluated. 20

Analyze your product’s position in relation to the competition. Identify the main competitors. Explain how your product differs in terms features, function, quality, price, availability, brand image, etc. Explain why this differentiation is important to your customers.

Analysis of product in relation to competition is clear, complete, and detailed. Where the product resides in the market as a whole is clear and accurate. Main competitors are specified.

Explanation of how product differs from competition is clear and complete. It includes discussion of features, function, quality, price, availability, brand image, and the like.

Explanation of why differentiation is important to customers is clear and supports the justification as to customers’ wants and needs. 20

Describe the source of competitive advantage for your product. Evaluate how sustainable is this source of advantage. Source of competitive advantage for product is clearly and completely described with details to highlight specific ideas. Evaluation of sustainability of source of advantage is clear and grounded in appropriate examples. 12

Include information from appropriate interviews. Information from interviews is woven into the assignment and used as support throughout. 20

Write using ethical scholarship and proper grammar and mechanics. Writing is clear, concise, and in an organized manner; demonstrates ethical scholarship in accurate representation and attribution of sources; and displays accurate spelling, grammar, and punctuation.20

Academic Writing

Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources (i.e. APA); and display accurate spelling, grammar, and punctuation. 20

Total: 136

BUS 642 Business Research Methods & Tools

Reference this week’s lecture to develop a research question and a hypothesis for a hypothetical business problem of your choice. Explain the management dilemma, or the business problem that the research would attempt to solve. Your research question must relate to the business reason for the research. For example, “Why have sales of used cars been declining at a rate of 5% per month since July 2012 at Smith Motors?” is a valid research question because you can investigate it with research. A hypothesis must state an “educated guess” about why you think something is happening; think about cause and effect. For example, “Sales are declining at Smith Motors due to road construction around our dealership” is a hypothesis because it offers a possible cause for the problem. “Sales are declining at Smith Motors” is not a hypothesis because it does not offer a possible cause for the problem.

Multicultural Project Planning

Choose one of the following scenarios and watch the accompanying video.

  • You work for a refugee relief organization. You are given the job of setting up schools in Chechen refugee camps in Chechnya.
    • Video: “Chechen Refugee Camps”
  • You work for a humanitarian organization. You are asked to expand your organization into Iraq to aid in the country’s rebuilding effort.
    • Video: “Post War Conditions in Iraq”

Write a 1,400- to 1,750-word paper about the challenges of planning the project.

Include the following in your paper:

  • At least three topics that you would like to better understand before beginning the project.
  • Describe ethnocentric challenges that may arise when planning the project.
  • Discuss the types of questions the researcher should ask.

Include peer-reviewed sources to support your points.

Format your paper consistent with APA guidelines.

Week 3 Discussion 1

“Learning and Motivation Theories” Please respond to the following:

•Review the Gagne-Briggs Nine Events of Instruction (Table 3.3) in Chapter 3 of the textbook. Determine three steps that you consider indispensable to the effective design and implementation of a training program. Discuss any steps that you consider unnecessary. Provide a rationale to support your response.

•Recommend at least two ways self-efficacy could be incorporated into the design and delivery of knowledge and skills training. Provide a rationale to support your response.

Reference

Blanchard, N. E., & Thacker, J. (2013). Effective training: Systems, strategies & practice (5th ed.). Upper Saddle River, NJ: Pearson.

CASE ANALYSIS

The exercise for week 2 will be a case analysis related to hospitality law and the hotel’s refusal of guests. Research current articles using the library or use other Internet or databases to choose a specific case for analysis.
For your analysis, you will have the following six sections; introduction to the issue, description of the case, the facts, the court’s decision and the reasoning for the decision (1 section), your perspective, and conclusion. 

MINIMUM 700 WORDS, NO PLAGIARISM, APA REFERENCES.