potential neurobiology causes of psychotic major depression.

Address the following Short Answer prompts for your Assignment. Be sure to include references to the Learning Resources for this week.

  1. In 3 or 4 sentences, explain the appropriate drug therapy for a patient who presents with MDD and a history of alcohol abuse. Which drugs are contraindicated, if any, and why? Be specific. What is the timeframe that the patient should see resolution of symptoms?
  2. List 4 predictors of late onset generalized anxiety disorder. 
  3. List 4 potential neurobiology causes of psychotic major depression.
  4. An episode of major depression is defined as a period of time lasting at least 2 weeks. List at least 5 symptoms required for the episode to occur. Be specific.
  5. List 3 classes of drugs, with a corresponding example for each class, that precipitate insomnia. Be specific. 

Strategic Marketing & Value for the Customer

MRKT 310 Principles of Marketing

Week 2 Writing Assignment

Strategic Marketing & Value for the Customer

Learning Outcomes

  1. Creating Value for Customers:  Student can demonstrate an understanding of the concept of value creation. 
  2. The Role of the Customer in Company Mission.  Student can assess the company’s commit to serving customer needs as evidenced in a company’s mission statement.
  3. SWOT analysis:  Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results. 
  4. Competitive Analysis:  Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.

Directions

  • Step One: Select your product or service offering from the list in Writing Assignment Instructions. The same product/service will be used in all four of your writing assignments.
  • Step Two: Research your product or service offering through the Internet and UMGC’s virtual library.  Your references will need to be mostly academic sources; see library services if you do not know what an academic source means and your own outside research.  Do not limit yourself to searching solely on the product or service name.  Look up the industry it is in.  Hoovers.com database is a good place to search for this information in the UMGC library; search on that industry as well.  Look up the direct competitors.  Check industry journals and the trade press. Ask your family, friends, coworkers and others what they think about the product and each of the competitors.  If relevant and possible, you may want to visit a retailer to compare the products on the shelves or visit all of the websites.  Keep all your research as you will need it for future writing assignments. 
    • [Optional] You may want to calculate the lifetime value of a customer.  See the discussion of the lifetime value calculation in the week’s reading, and calculate the LTV using this simple equation:  LTV = (Price) * number of annual purchases * number of years expected to purchase – initial acquisition costs.  For simplicity sake, you can assume your customer will have a relationship with you for ten years and you can make an educated guess as to how much the initial acquisition costs were to get that person as a customer in terms of advertising or other types of promotion efforts.   If you are not a customer yourself, make and share your assumptions about your calculation. If you are not a customer, you might want to find someone who is.  Ask them why they are loyal to the product or service. 
  • Step Three:  Prepare your assignment to answer each of the following questions (two in part 1 and two in part 2).  Although you do not need to repeat the question, each section should have a heading.  The paper should contain approximately 4-5 total pages of analysis for the responses to the questions.  See Writing Assignment Instructions for full details of the requirements. 

Part 1 – Customer Value & Role in Mission

  1. Creating Value for Customers. Consider the customers you believe currently use your product or service and the definition of marketing offered in the course content.  Discuss how you think the company creates value for its customers based on the concepts in this week’s readings. 
  2. Role of the Customer in the Company’s Mission.  The readings indicate that the best marketing begins with the customer and that commitment to the customer begins with including the customer in the company’s mission statement.  Find your company’s mission statement.  Copy, paste and cite the company mission statement (or attach as an exhibit if it is too long). Comment on its effectiveness in demonstrating the company’s commitment to having a customer focus.  Could the mission statement have more focus on the customer?  How would you recommend it be modified?  Is it supported with value statements or other evidence of a customer focus?  

Part 2 – Company Analysis

  1. SWOT analysis.  Perform a SWOT analysis for your company and create a table in which you display and explain your results. Identify at least one element of each of the SWOT categories (a strength, a weakness, an opportunity, and a threat).  Explain your choice using a citation to support your explanation.  Then identify possible implications for each of the four elements. Create and include a Table in which these elements are posted.  For example, if a strength is a strong national brand name, the implication is that the company may be able to launch other related products under the positive umbrella of the same brand name.  Conversely, if a major weakness is the company is carrying a lot of debt, the implication is that the company not be able to achieve significant growth, but may have to consider retrenchment strategies.  Your response will be enhanced by including elements related to your product.  Do not simply reproduce a SWOT analysis you find somewhere; you are being asked to perform your own analysis and create your own SWOT.
  2. Competitive Analysis. Identify at least two major competitors that are trying to sell essentially identical products to the same type of consumer.  Then, identify at least three criteria that are important to those consumers when they are making their decision as to which of the three competing offers to buy (e.g. price, specific benefit, service, warranty, convenience, specific feature, etc.).  Make a chart with the three criteria along the left-hand side and the competitor products (including your own product) across the top.  Rank each of the products on a scale from 1= low to 5= high on each performs on each of the three criteria.  Add down each column.  Which product ranked highest overall based on the sum of the columns?  Then, look at the highest score in each of the criteria boxes. Explain the following…Which products ranked the highest on each of the three criteria? Was it the same product, was it three different products?  What do these results tell you about the competitive environment of your product category.  Which product is the leader?  Which product is the followerchallenger and nicher, if those categories apply? Include your chart in your text.

Levi text, Group Dynamics

 Team Analysis Paper, students will conduct an analysis of a team that they were or are presently a member. If not a member of a team, students should speculate on being a member of a team and conduct an analysis on what should occur if developing a formal team. Students should reflect on the team according to the Characteristics, Processes, Issues and Organizational Context found in our Levi text, Group Dynamics for Teams. Additional guidance includes: a. do not cover all the aspects that Levi discusses, just the most important or those that impact (ed) the team in significant ways; b. assess the team according to the Team Assessment from the book, The Five Dysfunctions of a Team found on pp. 191 – 194; discuss the results; c. the general format should include what the team did/does well, what it did/does poorly and what it could have/could done/do to improve its performance. d. length is eight pages, +/- one page; APA format, document the Levi text with proper use of in-text citations and a reference section;

Identifying & Selecting Projects, Developing Proposals

  • Why does Agile work? How do Agile approaches beat traditional approaches to project management?
  • Describe how a business selects which projects to work on when there are numerous projects that could be done.
  • Define what a proposal is, and describe the purpose of a proposal. In addition, list the 3 major sections of a proposal and include the purpose and elements of each.

Instructions

For each forum it is required to create a thread of at least 400 words For each thread, you must support your assertions with at least 4 citations in current APA format and demonstrate course-related knowledge.

Industry Analysis

i want a 8 page industry analysis paper on E-commerce industry.

i want you to include the following headings:

1. Introduction

2. History of E-commerce Industry

3. Global Market outlook of E-commerce industry ( Market Size in north america, Europe, Asia , South America, Africa)

4. Porter’s Five force analysis of e-commerce industry

5. Competitive landscape in e-commerce industry

6. stakeholders in ecommerce

7. driving force of e-commerce (such as technology that is disrupting e- commerce industry, etc)

8. where is e-commerce industry in it’s lifecycle

9. summary

– the paper should be free from plagiarism

– the reference list should be at least 10.

Time Value Of Money: Annuity Cash Flow

In a Word document, respond to the following. Number your responses 1–4.

  1. Explain whether you would you rather have a savings account that paid interest compounded on a monthly basis or compounded on an annual basis? Why?
  2. Describe what an amortization schedule is and its uses. Explain the purpose of an amortization schedule.
  3. Interest on a home mortgage is tax deductible. Explain why interest paid in the early years of a home mortgage is more helpful in reducing taxes than interest paid in later years.
  4. Explain the difference between an ordinary annuity and an annuity due.

Use references to support your responses as needed. Be sure to cite all references using correct APA style. Your responses should be free of grammar and spelling errors, demonstrating strong written communication skills.

Problems

In either a Word document or Excel spreadsheet, complete the following problems.

  • You may solve the problems algebraically, or you may use a financial calculator or an Excel spreadsheet.
  • If you choose to solve the problems algebraically, be sure to show your computations.
  • If you use a financial calculator, show your input values.
  • If you use an Excel spreadsheet, show your input values and formulas.

In addition to your solution to each computational problem, you must show the supporting work leading to your solution to receive credit for your answer.

  1. If interest rates are 8 percent, what is the future value of a $400 annuity payment over six years? Unless otherwise directed, assume annual compounding periods.
    • Recalculate the future value at 6 percent interest and 9 percent interest.
  2. If interest rates are 5 percent, what is the present value of a $900 annuity payment over three years? Unless otherwise directed, assume annual compounding periods.
    • Recalculate the present value at 10 percent interest and 13 percent interest.
  3. What is the present value of a series of $1150 payments made every year for 14 years when the discount rate is 9 percent?
    • Recalculate the present value using discount rate of 11 percent and 12 percent.

GB550: Financial Management

The purpose of the assignment research paper is to examine capital structure theory, issues, and debates,while showing how capital structure choices affect a firm’s return on investment (ROE) and its risk profile.

Directions

Your assignment is to select a publicly held company and to analyze its capital structure, applying the theories and principles found in CHAPTER 15 of the text.

The structure of your research paper should include:

  • ●  A preview of capital structure issues
  • ●  Business and financial risks related to capital structure
  • ●  Modigliani and Miller’s [MM] capital structure theory
  • ●  Criticisms of the MM model and assumptions
  • ●  Capital structure evidence and implications
  • ●  Estimating the firm’s optimal capital structure
    A firm’s optimal capital structure is that mix of debt and equity that maximizes the stock price. At anypoint in time, management has a specific target capital structure in mind, presumably the optimal one, though this target may change over time. For example, financial management may choose a 50% equity financing [stock] and 50% debt [bond] financing.
    Several factors influence a firms’ capital structure, including:
  • ●  Business risk
  • ●  Tax position
  • ●  The need for financial flexibility
  • ●  Managerial conservativeness
  • ●  Growth opportunities
    Business risk is the riskiness inherent in the firm’s operations if it uses no debt.
    This report is intended to be a capital structure analysis of your selected public company. Your paper is intended to be an executive summary of your analysis, and is limited to a maximum of 5–7 pages of text, excluding the title page, table of contents, graphs, charts, tables, etc.
    This summary report of your selected company’s capital structure should convey the quality, depth, andcompleteness of your capital structure analysis, without going into excessive detail.
    Please note that there is no assignment due for this project in Unit 1. The first deliverable for the Project is due at the end of Unit 3. Please view a timeline before starting the Final Project.
    APA Style Required
    The report should adhere to APA format. A minimum of four reference sources are required in addition to the text.

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GB550: Financial Management

Looking Ahead

Directions for Submitting the Final Project in Unit 5 Assignment 1:

Compose your research paper in a MS Word document and save it as Username-GB550 Assignment 1- Unit#.doc (Example: TAllen- GB550 Assignment 1-Unit 5.doc). Submit your file by selecting the Unit 5: Assignment 1 Dropbox by the end of Unit 5.

Unit 3: Assignment 2: Final Research Paper Assignment

There are three parts that are due in this unit towards the final research paper that is due in UNIT 5:

Part I – The Abstract
Part II – Table of Contents
Part III – Preliminary reference list

Part I – The Abstract

Research papers, theses and dissertations include an abstract—a short, concise summary of your research. Your abstract should approximate 200 words.
The abstract should briefly:

  • ●  Establish the topic of the research.
  • ●  Articulate the research problem, question, and/or purpose/objective of the research.
  • ●  Indicate the methodology used.
  • ●  Present the expected findings.
  • ●  Present the anticipated conclusions
    The abstract should include, if possible, the keywords of your research. An abstract generally emphasizes the main findings and conclusions of the research study.
    Part II – Table of Contents
    Submit a brief one page table of contents, outlining the proposed structure, organization, and logic of your graduate research paper.
    Part III – Preliminary reference list
    Submit your preliminary reference list, detailing your anticipated reference sources. A minimum of four references are required, excluding the textbook. Sources should be from academic, scholarly, refereed journals. Use of Internet-retrieved and cited sources should be minimized. Wikipedia, dictionaries, encyclopedias or any open source websites are not permitted.
    Schedule of Deliverables
    Unit 1: Review Final Project in Looking Ahead and start working on Part I, Part II, and Part III (Nothing to submit)
    Unit 2: Continue working on Part I, Part II, and Part III due in Unit 3 (Nothing to submit)
    Unit 3: Complete and submit Assignment 2: Final Research paper— Part I, Part II, and Part III
    Unit 4: Work on the draft of your Unit 5 Assignment 1: Final Project (Nothing to submit)Unit 5: Complete and submit the Unit 5 Assignment 1: Final Project (see the rubric below)

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Title page, introduction, subheadings, conclusion, and paper length.

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Writing style:

Page numbers, paper well organized, grammatically sound, and citation and references in accordance to APA.

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Paper content:

As part of your Final Paper, complete and submit all of the following parts by the end of this unit:

Part I: The Abstract
Part II: Table of Contents
Part III: Preliminary reference list

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Provides a thorough discussion of the research topic especially as it relates to the course outcome “Evaluate the impact of financial management practices onorganizational decision-making.”

Analysis and Critical Thinking:
The discussion clearly demonstrates knowledge of finance theory.

Provides an executive summary of the analysis of the capital structure of the selected public company conveying the quality, depth, and completeness of your capital structure analysis, without going into excessive detail.

Writing style, APA format and citation style, and correct grammar and spelling in 5–7 pages (using four references) with additional title page, table of contents, graphs, charts, tables, etc.

Project Management

First, write a paragraph on what the integrative relationship is between scope, statement of work, work breakdown structure, and work package?

Second, choose one of the scenarios below and determine your project scope, top 3 risks, and a WBS shown in a hierarchical graphical format  in your planning efforts.

An initial response should be given by Thursday with responses/feedback to classmates by end of week on Sunday.

Scenario 1:

Company A has 500 employees and is about to celebrate its 10 year anniversary.  Though long in existence, the company is quite small and all its employees are located in the Seattle, WA area.  You have been assigned as the project manager to plan a corporate picnic.  The budget for the event cannot exceed $7000.  I am your sponsor.

Scenario 2:

Your family is about to plan a big vacation.  Mom can only take off for 8 business days. Dad says he wants to go to at least 2 locations of interest.  Assume I (as the Mom) have the decision making powers.

Scenario 3:

Your family is about to celebrate a holiday in the middle of January with a backyard barbeque and invite all family and friends. However, you only have a budget of $200.  Assume 1 (as the Mom) have the decision making powers.