Sleek and Trendy, Functional, Affordable,

Packaging and Labeling are two (2) key parts of integrated marketing communications (IMC). Select two (2) brands from different product groups (e.g., Levi’s jeans and Heinz ketchup). Describe the packaging strengths (from an IMC perspective) of each. Then, describe the labeling strengths (from an IMC perspective) of each as well.

Recommend one (1) packaging and one (1) labeling improvement for each brand and provide a brief rationale for your recommendations


Human Resource Management

Seth Smith wants to create a new position in his organization and hire a Vice-President of Operations as soon as the Board of Directors approves recommendations made by the HR Department. This position would be a critical and strategic high-level executive employee. Smith does not believe there is anyone in the company that can fit the bill for this key employee who will oversee the company’s expansion.

Smith wants to move to using technologically-competent machines in floriculture. This technology theoretically will lead to a reduction in labor or a hiring freeze, particularly for floriculture workers. The idea is to end up getting more crops in the fields while lowering costs and input. Furthermore, he needs someone who can oversee and correct operational inefficiencies. Smith wants a highly educated business person with experience in the industry who can handle all aspects of the business: planning, purchasing, sales and fulfillment, and inventory.

Write a 700 – to 1,050-word paper that includes the following:

A job description for the position of Vice-President of Operations.

A report on the use of outside sources of candidates to include explaining the pros and cons of informal recruiting, recruiting on the Internet, Social Media, and what is involved in working with a recruiting company.

A talent retention plan for five years to ensure that once a person is hired, the person will remain loyal to the company and want to grow with it. Include any relevant training and education anticipated that will be required.

Analyze organizational limitations and how those will be addressed.

Include justification for each recommendation for forecasting needs, considering corporate culture, diversity, Affirmative Action issues, and any strategic steps that should be considered.

Format the Talent Acquisition, Management, and Retention Strategies assignment consistent with APA guidelines, except for any template or form you might use for the job description.

Use headings to appropriately signal the topics and keep your document organized.

Use a minimum of three in-text citation sources within the plan and identify them in your APA correctly formatted References page.

Human Resource Management

Select a work-related ethical scenario that you (or someone close to you) have experienced. Organizations and names should be changed when identifying references in the assignment. Compose an essay that addresses the following requirements:

* Identify the key positions, titles, and assigned responsibilities in the    organization.

*Discuss and illustrate the individual pressures faced and how the issues were handled or delegated to another position.

*Describe how changing attitudes and behaviors evolved as the incidents occurred.

*Compare and Contrast the behaviors in the scenario with the philosophical theories of ethical decision-making. Examples may include Utilitarianism or Deontology application.

*Illustrate any mishandling of the decision-making process that resulted in lessons learned.

*Summarize what you have learned from an analysis of this event.

Your response should be at least 600 words in length (not including the references page) in APA style. You are required to use your textbook as source material for your response and well as two other sources. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Course Textbook:

Cooper, T. (2012). The responsible administrator: An approach to ethics for the administrative role (6th ed.). San Francisco, CA: Jossey-Bass.

Operations Management

1) How would you describe NII Holdings and Nextel Peru’s recent competitive and operational performance, and how do you think it affected the purchase price?

2) To what extent do you think markets are globally integrated or segmented, and to what extent should d’Anconia be concerned with estimating a country risk premium? what would be your estimate of such a premium?

3) How, if at all, should d’Anconia use the practitioner approaches to estimate the required return on assets??

4) What is Nextel Peru’s estimated asset beta, and what is the estimated required return on assets?

5) What is the estimated range for long-term growth rate and free cash flow, assuming Nextel Peru is a mature firm? Your analysis can assume the cost of capital you developed in question 4. Considering your estimate range for long-term growth, FCF, and cost of capital, do you think the $400 million purchase price is fair?

Unit 6 Discussion

The second part of the discussion on rural service coordination, takes place in Romney, WV, a much less concentrated area than Tampa, Fl. This means that there are not enough dollars to create a substance abuse agency to serve only 100 clients. For that reason, it can be more difficult to provide effective case management to clients. Conduct the same research as before; however, in this second scenario, assume that you are a case manager in Romney, WV in a prison working with both males and females who have been incarcerated for at least five years

Human Resource Management


Critical analysis is a central process in all academic work. It involves thinking critically, which is applying rational and logical thinking, while deconstructing the information that you research/study. When we think critically, we are thinking actively. This means that we do not passively accept everything we read and hear, so that we can question, evaluate, make judgments, find connections, and categorize information. It means we remain open to other points of view and are not blinded by our own biases.

1. Begin by selecting a topic to research. The research paper requires a public administration topic selection that focuses on an ethical scenario that confronts you in public administration.

2. What is the problem that you want to investigate? State the problem as a question.

3. Why does this problem interest you?

4. What does the literature say? Find three to five research-based articles about the topic as a literature review.

5. What did you learn about this topic in relation to addressing the problem that you researched? What new knowledge, recommendations, or proposed solutions have you uncovered?

6. Develop your conclusions. As you have completed the work in this course, you have noticed themes in the unit lessons, the assigned readings, and the assignments. Now, you will combine that knowledge with your personal examples and previous experiences to construct your research paper.

7. Your research paper should include the following structure:

8. Title Page

9. Executive Summary

10. List the issues, findings, and bulleted recommendations.

11. Introduction of the issue in context

12. Is this research anchored in current events or personal experiences, peer reviewed articles, or other approaches?

13. Narrative

14. Review what you did and describe the issues.

15. Ethical Context

16. Provide history of relevant ethical dilemma and the main players in your scenario

17. Course Themes

a) Introduction to Ethics in Public Administration

b) Established Philosophies Affecting Public Ethics

c) The Ethical Public Leader

d) Code of Ethics

e) Ethical Obligations

f) Ethical Consequences

g) Ethical Accountability

h) Ethical Guidelines for Governing

18. Tie in what you have learned and/or read about in this course.

19. Analysis, Evaluation & Critique

20. In your scenario, how were issued handled by the administrator or governing individual/group?

21. Recommendations

22. What would be a recommended approach or action?

23. Summary and Closing

24. What conclusion can you come to as a result of your research?

25. References

Your response should be seven pages in length. You are required to use your textbook as well as other source materials for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Course Textbook:

Cooper, T. (2012). The responsible administrator: An approach to ethics for the administrative role (6th ed.). San Francisco, CA: Jossey-Bass.

                                                      ASSIGNMENT 2

Using the hard work that you put in the Research Paper, you will build a 12-slide PowerPoint presentation to present your findings, and portray the importance of implementing an ethics-training program for a public organization. This is the framework for an actual presentation that you may be asked to make in the future. Use this opportunity to get feedback and put together a first-rate presentation!

Components of the presentation will include:

· five to six abbreviate bullets for each slide, using approximately 24-point font,

· a simple but appropriate background for your slides, and

· the Slide Notes section below each slide to incorporate the talking points that you would use when presenting each slide.

The sequence of slides will be:

· Slide 1: Title slide – title of the assignment, student name, course title, and date;

· Slide 2: Basis for your research;

· Slide 3 and 4: Conclusions from your research;

· Slide 5 and 6: Four Goals for an ethics-training program;

· Slide 7 and 8: Cite two examples of public administration corruption;

· Slide 9 and 10: Describe two areas public institutions should focus on over the  next five years;

· Slide 11: Summary (note the key points and why you believe this is important), and

· Slide 12: References (APA format).

All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

                                                       Course Textbook:

Cooper, T. (2012). The responsible administrator: An approach to ethics for the administrative role (6th ed.). San Francisco, CA: Jossey-Bass.

Share an Annotation

For your upcoming assignment due in Unit 6, you will be creating a literature review on multicultural issues related to curriculum, instruction, and assessment. This discussion will provide you with an opportunity to create an annotation for one of the empirical articles you located on this topic. See this unit’s Discussion and Assignment Preparation study activity for how to identify an empirical article. After you locate an empirical article on your topic, do the following:

  • Write the reference for the article. Be sure to use APA style for the reference.
  • Write a 150–200 word annotation. In it, include the purpose of the study, data collection and analysis overview, and a summary of the findings. Identify any limitations of the study.
  • Below your annotation, describe why you selected this article and how the findings from it could be applied in your own educational set.

Discussion 2


Literature Review


For the past couple of units, you have been focusing on the skills of locating, reading, and interpreting scholarly literature. To demonstrate the skills you have developed, for this assignment you will create a literature review addressing how multiculturalism affects curriculum, instruction, and assessment.

As a scholar, you are developing and demonstrating a number of academic skills by completing both parts of this assignment. Creating annotations of articles (Part 1) shows your ability to focus on the main components of an article and to think critically about empirical studies. Creating an integrated discussion of the literature that you read (Part 2) shows that you are able to think in a “big picture” way; synthesizing what you read into main ideas in order to draw conclusions and make recommendations demonstrates higher-order thinking skills. You will apply such skills as a master’s-level educator.

Assignment Instructions

  1. Locate 4–5 articles, at least 3 of which have not been provided as readings in this course, on the topic of multiculturalism and how cultural issues impact curriculum, instruction, and assessment. Be sure to include both empirical articles and other types of articles about which you learned in the Unit 5 studies. Use current articles—those that have been published within the last five years.
  2. Complete Part 1: Draft an annotation for each article. Annotations are short summaries that encompass the main information from the article. For empirical articles, you should include the purpose of the study, data collection and analysis details, and the findings. Then, identify any limitations of the study. For other types of articles, include the author’s main premises: describe the main ideas that the author discussed.
  3. Complete Part 2: Provide a 2–3 page summary in which you synthesize the research. This should be an integrated discussion of the literature you read; it should not read like a list of article summaries. When you synthesize the literature you read, you combine the different articles into a whole—an integrated discussion of the literature, not a list of article summaries. Usually, the articles you select on a topic can cluster around a theme. (In this case, the theme might be one particular issue related to multicultural issues related to curriculum, instruction, and assessment.) Link the article summaries together in a connected way.

In writing a synthesized summary:

  • DO: Identify the theme/issue and discuss it, using citations from the articles. In your discussion, draw overall conclusions based on the literature you read, make recommendations for teaching practice, and connect the practice in your own setting to the research.
  • DO NOT: Write a list of the main points of the articles as your summary. It should NOT read: this author said…this author said…this author said.