Branding and Packaging

Choose one of the following two assignments to complete this week. Do not do both assignments.

also the assignment and text are attached for review…. the required chapters to read to complete assignments was chapters 6 & 7

Option #1: Branding and Packaging

In this assignment, you will analyze branding and packaging. In your essay, include the following:

  • Choose a brand that you feel loyal to and describe the product and its branding and packaging strategies.
  • Analyze the effectiveness of these strategies and compare to two similar products. Your research should demonstrate your understanding of target markets and specific demographics.

Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. (The CSU-Global Library is a good place to search for research sources.) You must include a minimum of three credible outside references in addition to your text.

Your paper should be 2-3 pages in length, well written, and formatted according to CSU-Global Guide to Writing and APA Requirements.

Option #2: Marketing via Social Media

In this assignment, you will explore social media and marketing technology in an essay. In your essay, choose a brand (or product) that relies heavily on social media or technology to market their product. Examples would be Netflix, Uber, or Coca-Cola’s “your name” campaign. Provide the following:

  • Provide an overview or history of the brand (product).
  • Describe and explain how technology or social media is utilized for marketing purposes.
  • Demonstrate an understanding of target markets and demographics.

Your paper should be 2-3 pages in length, well written, and formatted according to the CSU-Global Guide to Writing and APA Requirements. Be sure to provide at least three outside sources in addition to your text.

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Locate Three Reputable Sources That Inform You About The Process Of Organizational Design

Locate three reputable sources that inform you about the process of organizational design (you can include non-journal sources for this assignment). Discuss an example where optimal (or improved) organization design resulted in greater functional effectiveness and productivity of an organization.

Must be at least 350 words in APA format.

Statement, Mission And Vision

Each statement—a mission statement, a vision statement and a values statement—has its own distinct function in the strategic planning process.  A mission statement explains the company’s (or department’s) reason for existence. It describes the company (or department), what it does and its overall intention. The mission statement supports the vision and serves to communicate purpose and direction to employees, customers, vendors and other stakeholders. The mission can change to reflect a company’s (or department’s) priorities and methods to accomplish its vision.  A vision statement describes the organization as it would appear in a future successful state. When developing a vision statement, try to answer this question: If the organization were to achieve all of its strategic goals, what would it look like 10 years from now? An effective vision statement is inspirational and aspirational. It creates a mental image of the future state that the organization wishes to achieve. A vision statement should challenge and inspire employees.  A values statement describes what the organization believes in and how it will behave. Not all organizations create or are able to uphold a values statement. In a values-led company, the values create a moral compass for the company and its employees. This compass guides decision-making and establishes a standard that actions can be assessed against. A values statement defines the deeply held beliefs and principles of the organizational culture. These core values are an internalized framework that is shared and acted on by leadership.  Management cannot create a new values statement and expect the values to simply become core values for the organization. For an organization to have an effective values statement, it must fully embrace its values and use them to guide its attitudes, actions and decision-making on a daily basis. Developing a values-led organization can be a difficult and slow process that should be attempted only by organizations that are willing and prepared to make a long-term commitment to the established company values.

Module 04 Written Assignment – Case Study

A banker should always ask the entrepreneur how the value of the venture was established so the entrepreneur can walk through the valuation process.

Develop a 1-2 page case study in which the valuation process is pitched from an entrepreneur to a banker. Come up with a list of three key questions that the banker could ask of the entrepreneur, as well as the answers to those questions. Was the entrepreneur successful in making the pitch to the banker? Why or why not?

Research Analysis For Business

Purpose of Assignment

The purpose of this assignment is the creation of a research analysis. Every day, consumers make millions of decisions that impact the marketplace and influence firms’ decisions. Firms use economic concepts, models, and other “tools” of economics to help determine pricing, output, and profit maximization. As an MBA student of economics, you can apply the “tools” of economics to microeconomic and macroeconomic data to create recommendations for how firms can maximize revenue, profit and market share.

Assignment Steps

Resources: Tutorial help on Excel® and Word functions can be found on the Microsoft® Office website. There are also additional tutorials via the web offering support for Office products.

Scenario: Imagine you are a business consultant to a firm of your choice. You have been asked to analyze, advise, and create recommendations on how the firm can ensure its future success in its current market.

Work with your instructor to choose a firm that matches the following criteria: a publicly-traded company operating in the U.S. market. Note: A publicly-traded company is a private-sector firm owned by its shareholders/stock holders.

Prepare a minimum 1,050-word analysis of economic data and business data to explain how the core economic principles impact the sustainability of the firm and what actions the firm can take to ensure success.

Address the following:

  • Identify the market structure your chosen firm operates in, analyze your chosen firm’s current market share, and identify the firm’s local/global competitors. Analyze the barriers to entry in this market to illustrate the potential for new competition and its impact on your firm’s future in the market. Hints: Be sure you review the barriers to entry discussed in the course text.  You might consider presenting the data graphically.
  • Identify and explain trends in current macroeconomic indicators for last three years including:
    • Current stage of the business cycle.
    • Real gross domestic product (GDP).
    • Inflation as measured by the consumer price index (CPI).
    • Unemployment rate.
    • Federal funds rate.
    • Current rate for borrowing funds such as the so-called “prime rate.”  Note: A requirement of the Week 1 Influence of Economics on Household Decision Making report was to gather data on the CPI, GDP, and interest rates, so you should consider reviewing the feedback you received on the Week 1 report.
  • Evaluate trends in demand over last three years and explain their impact on the industry and the firm. Include quarterly (last two quarters) and annual sales (last three years) figures for the product your firm sells. Create business strategies by analyzing information and data related to the demand for and supply of your firm’s product(s) to support your recommendation for the firm’s actions. Remember to include a graphical representation of the data and information used in your analysis.
  • Examine available, current data and information, such as pricing and the availability of substitutes, and explain how you could determine the price elasticity of demand for your firm’s product. Assess how the price elasticity of demand impacts the firm’s pricing decisions and revenue growth.
  • Apply the concepts of variable and fixed costs to your firm for informing its output decisions. For instance, analyze how different kinds of costs (labor, research and development, raw materials) affect the firm’s level of output.
  • Based on the data gathered and analysis performed for this report write a conclusion in which you:
    • Create business strategies, including price and non-price strategies, based on your market structure to ensure the market share and potential market expansions and explore global opportunities for your business in a dynamic business environment and provide recommendations.
    • Develop a recommendation for how the firm can manage its future production by synthesizing the macroeconomic and microeconomic data presented.
    • Propose how the firm’s position within the market and among its competitors will allow it to take your recommended action.
    • Recommend strategies for the firm to sustain its success going forward by evaluating the findings from demand trends, price elasticity, current stage of the business cycle, and government policies.

Cite a minimum of three peer-reviewed references and a minimum of two government economic data sources/references.

Format your assignment consistent with APA guidelines.

Recognizing Employee Contributions

  • You are the HR manager of a relatively new retail company that has both retail stores and Internet sales.  Your company is steadily growing in revenue and profitability. The company realizes that in order to retain the solid, highly productive workforce it currently has in place, it is important to enhance the base compensation and benefits package offered to the employees. The company currently offers a basic compensation program and only federally mandated benefits. Employee surveys suggest the compensation and benefits program may be out of date. Employees are beginning to consider leaving the organization.Write a seven to eight (7-8) page paper in which you:1. Propose two (2) methods an HR professional could use to determine incentive pay. Specify the principal manner in which the proposed methods take into consideration individual, group, and company performance. Justify your response. 2. Examine the core legal requirements affecting employee benefits in today’s competitive environment. Determine the legally mandated benefits that the company must currently offer to its employees. 3. Recommend at least four (4) additional benefits that the organization should consider providing to its employees. Suggest at least four (4) important concepts that a company must consider when designing benefit plans. Provide a rationale for your response.4. Assess the efficiency of common techniques for effectively communicating compensation and benefit plans to employees. Support your answer.5. Suggest two (2) ethical risks of making incentive pay a large portion of employees’ total compensation. Propose two (2) recommendations for ways the company might mitigate or reduce these risks.  6. Use at least five (5) quality academic (peer-reviewed) resources in this assignment. Note:Wikipedia and other Websites do not qualify as academic resources.Your assignment must follow these formatting requirements:
  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA format. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Examine the influences on and various approaches to compensation. Analyze issues related to developing and implementing employee benefit packages. Apply relevant theories and knowledge to human resource practices in organizations. Use technology and information resources to research issues in human resource management foundations. Write clearly and concisely about human resource management foundations using proper writing mechanics.

Cultural Communication And Reorganization

Change is inevitable, and it seems to be even more common as the world rapidly becomes globalized. You know that BANKS Industries is about to reorganize a number of departments, and your team is likely to be affected. As you prepare for this process, you start to think about how you will handle this news and communicate with your team, especially given the diverse needs of your team members.  Using the module readings, the Argosy University online library resources, and the Internet, research cultural communication and courtesies. Then, based on your communication strategy for handling change, prepare a case study that addresses the following: •What challenges does change represent when considering the reactions of a diverse team? What are the barriers you might encounter? •How will you communicate the need for change with your team, while addressing the team members’ diverse needs? •How does a lack of consideration for differences cause communication to fail? Provide an example.  Write an 8–10-page paper in Microsoft Word format. Apply APA standards to citation of sources. Use the following file naming convention: