advertising campaign

Select a product that is either already out there or a new extension for a current product line. Work with your group to create an advertising campaign with a single central theme (eg. Flo and Progressive’s low prices using humor to sell).

You will create a 3-ad advertising campaign. One of these ads has to be a TV advertisement. The other two you have the option of doing any other types of ads that you wish: another TV ad, print ad (magazine or newspaper), radio ad, or billboard ad.

Requirements for each type:

TV – either film an actual ad, create one using Microsoft Publisher or Powerpoint, or create a storyboard for your advertisement; ad should run for 30 seconds; storyboard template will be provided

Print – actually create the ad as it would appear inside a magazine or newspaper; use current magazine ads as examples but be creative

Radio – write out the entire script for the radio ad that you are proposing; the ad should total 20 seconds

Billboard – draw out or design on computer the actual billboard ad; should match typical billboard dimensions

 

In addition, you will need to provide me with a paper that explains the details of your project. By details, I want the following information:

  1. the product you chose and the product category it belongs to
  2. the target market that you are aiming to serve with this product as well as what positioning you will use with this product and show in your ads
  3. what 3 ad types you will be creating
  4. a description of each ad which includes how the ad was put together, the reasoning for creating the ad the way you did, and how it will help you to reach the target market.

 

This paper will be typed, double spaced, using Arial 12-pt font. I expect at least a page describing each ad as well as at least one page describing your product and positioning for a total of at least 5 full pages.

Marketing homework

 

Develop a 750-1,000-word executive summary of your organization’s (or one you know

well) annual marketing plan.

Summary should and include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.

 

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

 

This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

 

Top of Form

Executive Summary: Annual Marketing Plan

 

1

Unsatisfactory

0.00%

2

Less than Satisfactory

65.00%

3

Satisfactory

75.00%

4

Good

85.00%

5

Excellent

100.00%

90.0 %Criteria

 

90.0 %Executive Summary Hypothetical Marketing Plan Executive summary is not present. Executive summary is present, but ideas are confused or incomplete. Executive summary is adequately presented. Executive summary is thoroughly presented. Executive summary is comprehensive, accurate, and persuasive; definitions are clearly stated. Research is adequate, timely, and relevant, and addresses all of the issues stated in the assignment criteria.
10.0 %Mechanics and Formatting

 

10.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use) Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used. Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used. Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed. Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. Prose is free of mechanical errors. Writer is clearly in command of standard, written, academic English.
100 %Total Weightage  

Marketing Assignment VIII

PowerPoint: Marketing Plan

For the Final Project, you will put together a PowerPoint presentation that you could present to officers within the company. This presentation should summarize the Marketing Plan that you have compiled throughout this course. Remember to include pertinent facts as well as a discussion of the competitive advantage within each of the four elements of the marketing mix (product, place, promotion, and price). Additionally, include your recommendations for future development of their marketing strategies. Elements to include:

 CompanyOverview,  PEST Analysis,

 Target Market(s),

 SWOT Analysis,

 Industry & Competitive Analysis,  Product,

 Place,

 Promotion,

 Price, and

 Recommendations.

Your PowerPoint presentation length should be 10-12 slides in length, including a title slide and a reference slide. Use of speaker notes is also required.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

powerpoint

As a group, (using a Group Discussion in Blackboard, email, text, Zoom, Skype, etc.) share your responses from STEP 1 and then:

 

  1. Discuss among the group your responses for 1 –4.
  2. Do all members agree on these stereotypes?
  3. Is the stereotype helpful or hurtful to products which help perpetuate the stereotype?
  4. Do you believe that consumers are aware that this stereotype is associated with the product?
  5. How do you think awareness of the stereotype influencesconsumers?
  6. How do you think awareness of the stereotype influences how you and/or others interact with consumers who use the product with the stereotypeattached?
  7. What theories, if any, have we covered which might support the use of thestereotype.

 

The Team Leader with the help of the group, will develop the recap of the group discussion. Identify the three (3) stereotypes which the group feels are the most relevant to healthcare. The review of those three (3) stereotypes should be no more than 6 PowerPoint slides. Clearly and succinctly develop your responses as a group to discussion questions 1-3. Each recap slide should include the stereotype, image(s) and the response to the discussion questions. Provide information regarding consensus and highlight differences.

 

 

The Team Leader will compile all of the individual response slides gathered from Blackboard Group File Exchange and will include them along with the group review slides. The Team Leader on the cover slide will identify the assignment and assign the participation percentage of the group members for the assignment. The cover slide will also include the group number and group member names.

report

Write a 1,050-word report in which you address the following:

  • Examine and discuss competitive strategies that manufacturers can use to gain competitive advantage.
  • Appraise costing and financial strategies for manufacturing and service companies.
  • Identify value chain strategies for both manufacturing and service companies.
  • (Discuss (Porter’s Model) and categorize (NAICS) the industry of a company the Learning Team selects.

marketing research approach

Scenario: You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You’ve noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization’s ability to survive and grow. You have decided to implement the Five-Step Marketing Research Process to help understand the problem and create solution strategies to implement.

Create a 10- to 20-slide (not counting the cover slide and reference slide) Microsoft® PowerPoint® presentation with speaker’s notes on the Five-Step Marketing Research Approach detailing how you will use each step to solve the membership issue the local nonprofit charity is facing.

Address the following in your role as marketing manager:

  • Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing.
  • Describe each step of the Marketing Research Approach (one slide for each step) in detail including its goal, and create an example aligned to the scenario above to illustrate how that stage would be implemented toward the problem’s solution.
  • Define the two types of research data this process gathers and their pros and cons. Share examples of each type that would be useful in solving the scenario.
  • Compare and contrast the Five-Step Process with two alternative methods for conducting marketing research.  What are the pros and cons of each?
  • Define what it means to differentiate a service and provide an example to illustrate how the local nonprofit charity in the scenario can use the strategy to help increase target market interest.
  • Explain how differentiation will help position the organization.

Cite a minimum of two peer-reviewed sources with one being from the textbook or the University Library. 

Format your presentation consistent with APA guidelines. 

PowerPoint presentation

1. Choose a company of interest to you. ( Dominos Pizza )

2. Review the company’s mission, marketing objectives, and marketing efforts.

3. Develop a 7 minute PowerPoint presentation in which you highlight a) the company’s mission and strategic marketing objectives, b) the company’s SWOT analysis. c) the company’s 4 P’s, d) a review of the success/failure of the company’s 4 P strategy, E) your recommendations for marketing improvements.