Sleek and Trendy, Functional, Affordable,

Packaging and Labeling are two (2) key parts of integrated marketing communications (IMC). Select two (2) brands from different product groups (e.g., Levi’s jeans and Heinz ketchup). Describe the packaging strengths (from an IMC perspective) of each. Then, describe the labeling strengths (from an IMC perspective) of each as well.

Recommend one (1) packaging and one (1) labeling improvement for each brand and provide a brief rationale for your recommendations

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Essay and assessment

In this assignment, you will be exploring actual and potential health problems in the childhood years using a functional health assessment and Erickson’s Stages of Child Development. To complete this assignment, do the following:

 

 

Using the textbook, complete the “Children’s Functional Health Pattern Assessment.” Follow the instructions in the resource for completing the assignment.

 

Cite and reference any outside sources used in your answers. Include in your assessment a thorough discussion of Erickson’s Stages of Child Development as it pertains to the development age of the child.

 

While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using APA documentation

 

https://lc-ugrad3.gcu.edu/learningPlatform/content/content.html?operation=viewContent&contentId=090781f8-7fa7-432e-b089-f4a769a84f43

Human Resource Management

Seth Smith wants to create a new position in his organization and hire a Vice-President of Operations as soon as the Board of Directors approves recommendations made by the HR Department. This position would be a critical and strategic high-level executive employee. Smith does not believe there is anyone in the company that can fit the bill for this key employee who will oversee the company’s expansion.

Smith wants to move to using technologically-competent machines in floriculture. This technology theoretically will lead to a reduction in labor or a hiring freeze, particularly for floriculture workers. The idea is to end up getting more crops in the fields while lowering costs and input. Furthermore, he needs someone who can oversee and correct operational inefficiencies. Smith wants a highly educated business person with experience in the industry who can handle all aspects of the business: planning, purchasing, sales and fulfillment, and inventory.

Write a 700 – to 1,050-word paper that includes the following:

A job description for the position of Vice-President of Operations.

A report on the use of outside sources of candidates to include explaining the pros and cons of informal recruiting, recruiting on the Internet, Social Media, and what is involved in working with a recruiting company.

A talent retention plan for five years to ensure that once a person is hired, the person will remain loyal to the company and want to grow with it. Include any relevant training and education anticipated that will be required.

Analyze organizational limitations and how those will be addressed.

Include justification for each recommendation for forecasting needs, considering corporate culture, diversity, Affirmative Action issues, and any strategic steps that should be considered.

Format the Talent Acquisition, Management, and Retention Strategies assignment consistent with APA guidelines, except for any template or form you might use for the job description.

Use headings to appropriately signal the topics and keep your document organized.

Use a minimum of three in-text citation sources within the plan and identify them in your APA correctly formatted References page.

Unit 3 Discussion Board

 

Within the Discussion Board area, write 250-300 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Discuss the following points regarding the total quality management (TQM) concept:

  • Using personal experience in regard to the quality improvement programs that you discussed in the previous week, which of the following specific quality program tactics were involved?
    1. Increased or decreased inspection
    2. Designing quality in
    3. 5S
    4. Kaizen
    5. Mistake-proofing
    6. Other
  • Describe the specifics of what was done.

__________________________________________________________________________________________

Unit 3 Individual project

 

 

Continue working on your training manual. Complete the following tasks for your project

  • Update the Quality Control Manual document title page with the new date.
  • Update the previously completed sections based on the instructor’s feedback.
  • Add the following section for Week 3:
    • Week 3: General Quality Strategies and Tools (400–500 words)
      • Create a comparative table that shows the various definitions, risks, and value of each of the following quality management tactics:
        • Establishing customer expectations
        • Designing quality
        • Defining metrics
        • Mistake-proofing
        • Kaizen
        • Six Sigma
    • If there are other tactics you would prefer to address, feel free to switch out up to two of the above with others you find.
    • Be sure you are adding at least three new cited references with this submission.

Program HW1 P2

Planning and system requirements to the attached scenario and specify the following:

1. The pertinent requirements

2. Propose the necessary solution elements (related to the IT disciplines)

3. Develop a high-level plan for implementing the solution

This first section of the Systems Implementation Plan should answer the following questions:

1. What specific and detailed requirements are addressed in the solution, and how?

2. What does Verbania need from an IT perspective to set up the needed infrastructure?

3. What is included in the solution’s hardware and software infrastructure?

Include a high-level network diagram that illustrates the required hardware and software infrastructure on the company’s premise. Explain access from the perspective of employee (internal and external access) and end user (remote access).

Prepare 5–7 pages of content describing Planning and System Requirements.

Ethical Decision Making

Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Note: All character and company names are fictional and are not intended to depict any actual person or business.

View Problem Scenario A to learn more about the relationship between Joe, the salesman for UWEAR, and Bill, the customer. This scenario provides key information in helping formulate answers for assignments this week.

In this Discussion Board, you will conduct a debate regarding the ethical nature of Bill and Joe’s relationship. Apply materials from Beyond the Book, the M.U.S.E., intellipath, and independent research to support your view. Make the reasoning for your position clear.

********MY LAST NAME IS K-Z*******

If your last name begins with A–J, argue that the nature of their relationship is an ethical breach. If your last name begins with K–Z, argue that the nature of their relationship is not an ethical breach. Consider the following:
Does Joe’s relationship with Bill meet the definition of a conflict of interest?  Are Bill’s gifts a form of bribery?   Which ethical theory supports your view? Why?  What other ethical issues might be associated with the relationship between Bill and Joe?

Responses to Other Students: Respond to at least 2 of your fellow classmates who advocate an alternate view with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:   What did you learn from your classmate’s posting?   What additional questions do you have after reading the posting?   What clarification do you need regarding the posting?   What differences or similarities do you see between your posting and other classmates’ postings?

 

Scenario A – Downloaded below / Link is above.

 

Note: All   character and company names are fictional and are not intended to depict any   actual person or business.

Your meeting with the chief   executive officers (CEOs) of UWEAR and PALEDENIM went well. In a discussion   following the meeting, Theresa Tramlin, the CEO of UWEAR, mentioned that she   would like you to spend some time in the field with her top sales representative   to get a feel for what the salespeople face every day selling in the current   business environment. Today, you are scheduled to spend the day with Joe   Smith.

As you walk across the lobby   of UWEAR, you see Theresa talking to a tall, distinguished-looking man. “This   is Joe Smith,” Theresa introduces when you step up to them. “You’ll be   spending some time with him today in the field.”

“Nice to meet you, Joe,” you   respond, shaking Joe’s hand.

Theresa says goodbye and   makes her way to the elevator while you and Joe head toward the parking   garage. “We’re going to meet with a couple of clients today,” Joe explains.   “First, we’ll have lunch with Bill Bateman, the CEO of the Peninsula Hotel   chain. He’s a great guy and I’m sure you’ll enjoy meeting him.”

“Where are we meeting him for   lunch?” I ask, getting into Joe’s car.

“Bill’s hotel, the Peninsula,   has a great restaurant that I frequently use to meet clients,” Joe answers.   “The food is outstanding. We’re going to meet him there to discuss the   renewal of his uniform contract.”

As you continue the drive to   the hotel, Joe elaborates on his business history with Bill. “I was able to   win the contract for the Peninsula chain last year,” he explains. “We were   just able to underbid our competitor, Threads4U. In fact, Bill said that I   underbid them by about $5 per uniform. Great victory on my part.”

“It sounds like you’ve   established a great working relationship with Bill,” you say.

“Oh, yeah,” Joe agrees. “He’s   a great guy. The first time we met, I was on my way to buy a nice bottle of   cabernet as a birthday gift for my wife. She loves the expensive wines. I   happened to mention this to Bill, he said he orders it all the time and   offered to give me some for free. I told him it wasn’t

necessary, but he insisted.   When I got my car back from the valet, I found not just a bottle, but an   entire case of high-end cabernet in my trunk.” Joe shakes his head, smiling.   “But that’s just the kind of guy Bill is.”

“It sounds like it worked out   for you and your wife,” you comment. “Did she enjoy her birthday gift?”

“Yes,” Joe says. “We both   enjoyed it for quite some time. Well, here we are,” he adds, pulling up the   Peninsula Hotel.

As you park and exit the car,   Joe explains, “Since Bill and I have been doing business, he’s referred three   other hotel owners to me to supply their uniforms. Except for when I’m   meeting with one of his competitors, I usually conduct business meetings with   clients here at the restaurant in Bill’s hotel.”

“It’s a beautiful hotel,” you   comment as Joe leads you through the lobby, admiring the elegant décor. “No   wonder you enjoy coming here. I wouldn’t mind bringing my family here for a   weekend sometime.”

“Actually,” Joe says, “My   wife and I have become really good friends with Bill and his wife. He often   invites us out onto his yacht with his family, we go to social events with   them, and we’ve stayed at the hotel several times. We really enjoy it. You   should bring your family sometime, too. Kids love the pool with the   waterfall.

You nod, following Joe into   the hotel’s restaurant. After all you’ve heard about Bill, you are very   interested in meeting him.

Assignment 3: Market Position Analysis

Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.

In this module, you will assess the product portfolio of your selected business unit by analyzing the value proposition, market position, and competitive advantage of its products and services.

Part I: Interview

To gain an understanding of your selected business unit’s market position, value proposition, and competitive advantage, conduct at least one interview with a mid-level or senior manager.

Use the interview to solicit the manager’s perception of his or her business unit’s product portfolio. Be sure to discuss the points of analysis listed below in Part II of this assignment.

Part II: Analysis

Based on the information gathered from the interview, analyze the product portfolio of your selected business unit. In your analysis, identify the business unit of your company and the product(s) and service(s) on which you will focus.

Make sure to include the following points in your analysis:

  • Describe the target customer for the product/service in terms of relevant characteristics that impact the marketing strategy, including location (how it should be reached) and buying habits.
  • Identify each customer segment’s specific wants and needs. Explain why they buy your company’s product or service, or a competing product or service.
  • Justify how well your product/service satisfies customer wants and needs. Identify any wants and needs that are not met by your product/service.
  • Analyze the position of your product/service in relation to the competition. Identify the main competitors. Explain how your product differs in terms of features, function, quality, price, availability, brand image, and the like. Explain why this differentiation is important to your customers.
  • Describe the source of competitive advantage for your product. Evaluate how sustainable is this source of advantage.
  • Assess the long-term sustainability of the source of differentiation and competitive advantage.

Include appropriate information from the interview in support of your answer.

Part III: Matrix

In comparing your product/service to that of the competition, construct a simple matrix in the following way:

  • List the key customer wants or needs on the left-hand vertical axis.
  • List the competing products on the top horizontal axis, starting with your product/service on the left.
  • For each customer want or need, indicate how well each competing product satisfies the need using a scale of 0–2.
    • 0 = need not met
    • 1 = need partially met
    • 2 = need fully met

This is a simple but effective visual mechanism for comparing the relative position of multiple offerings from competing sources.

Write a 3-page paper in Word format and attach the matrix as an appendix. Apply APA standards to citation of sources.

Assignment 3 Grading Criteria

Assignment Component ProficientMaximum Points 

 

Describe the target customer for the product/service in terms of relevant characteristics that impact the marketing strategy, including location (how reached), buying habits. Target customer is clearly and accurately identified. Description includes all relevant characteristics that impact the marketing strategy, including (but not limited to) location and buying habits.12

Identify each customer segment’s specific wants and needs. Explain why they buy your company’s product or service, or a competing product or service.

Each customer segment’s wants and needs are identified, specific, and appropriate.

Explanation as to why customer buys product/service is clear, complete, and provides specific detail to support ideas.12

Justify how well your product/service satisfy customer wants and needs. Identify any wants and needs that not met by your product / service.

Justification of how well product/service satisfies customer wants and needs is clear, complete, and provides sound examples that support stance.

Any wants and needs not met by the product/service are identified and evaluated. 20

Analyze your product’s position in relation to the competition. Identify the main competitors. Explain how your product differs in terms features, function, quality, price, availability, brand image, etc. Explain why this differentiation is important to your customers.

Analysis of product in relation to competition is clear, complete, and detailed. Where the product resides in the market as a whole is clear and accurate. Main competitors are specified.

Explanation of how product differs from competition is clear and complete. It includes discussion of features, function, quality, price, availability, brand image, and the like.

Explanation of why differentiation is important to customers is clear and supports the justification as to customers’ wants and needs. 20

Describe the source of competitive advantage for your product. Evaluate how sustainable is this source of advantage. Source of competitive advantage for product is clearly and completely described with details to highlight specific ideas. Evaluation of sustainability of source of advantage is clear and grounded in appropriate examples. 12

Include information from appropriate interviews. Information from interviews is woven into the assignment and used as support throughout. 20

Write using ethical scholarship and proper grammar and mechanics. Writing is clear, concise, and in an organized manner; demonstrates ethical scholarship in accurate representation and attribution of sources; and displays accurate spelling, grammar, and punctuation.20

Academic Writing

Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources (i.e. APA); and display accurate spelling, grammar, and punctuation. 20

Total: 136